Arnau Bosch Verges-Alicia Rius Photography Business Card

At Design Interviews

Interview with Arnau Bosch Verges : Frank Scott: What is the main principle, idea and inspiration behind your design?. Arnau Bosch Verges : I knew from the beginning that we wanted to create a business card that people would like to keep and even show to others, but never forgetting the purpose of a business card. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Arnau Bosch Verges : Alicia wanted to have an original and unique business card that would make people talk. What I wanted to achieve with this design is a business card that reflects, in any single aspect, the pureness of the photography. People understand what Alicia does without even reading the text. .Frank Scott: What are your future plans for this award winning design?. Arnau Bosch Verges : Keep doing good work. Working in an environment that allows me to do great work. Finding the right clients and working with the right people. .Frank Scott: How long did it take you to design this particular concept?. Arnau Bosch Verges : It was a week of research and a week of design development. There are some ideas that just poped in your mind and you see they work. Then you just need to find the right production to make it possible. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Arnau Bosch Verges : It was commissioned but at the same time I love art and photography and is a source of inspiration that I usually use. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Arnau Bosch Verges : It is already produced and used by Alicia Rius Photography. .Frank Scott: What made you design this particular type of work?. Arnau Bosch Verges : Business cards is an advertising media that I always wanted to challenge myself with. It is a small piece of communication that the receivers don't really pay much attention to it, and you need to say a lot. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Arnau Bosch Verges : I always appreciate the simplicity of a useful design. Those that really achieve their goal with the most simple, understandable and easy way possible. .Frank Scott: Who is the target customer for his design?. Arnau Bosch Verges : Photographers, film makers and everyone related to media industry. .Frank Scott: What sets this design apart from other similar or resembling concepts?. Arnau Bosch Verges : It's a self explanatory design. People understand what Alicia does without even reading the text. .Frank Scott: Which design tools did you use when you were working on this project?. Arnau Bosch Verges : Hand drawing sketches and Photoshop design. .Frank Scott: What is the most unique aspect of your design?. Arnau Bosch Verges : It's a business card that reflects, in any single aspect, the pureness of the photography. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Arnau Bosch Verges : I work together with the client Alicia Rius on the production phase. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Arnau Bosch Verges : We did some research about photographers' business cards and we realized we needed something that had to stand out. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Arnau Bosch Verges : The hardest part was to do something different that had never been done before and wouldn't leave anyone indifferent. Business cards usually get lost or end up in a trash. We knew from the beginning that we wanted to create a business card that people would like to keep and even show to others. Once I had the idea, the production was the next challenge. Alicia put the design in Photoshop and converted the living room in a dark room. Since the letters of the design are a bit blurred on purpose, it was a bit difficult to know when the design was in focus with the analog camera. On top of that, being in the dark it was hard to know if the frame was centered and we had to wait to develop the first roll to see the results. We did some tests until it was perfect. .Frank Scott: How did you decide to submit your design to an international design competition?. Arnau Bosch Verges : I stumbled into some design winners from the last year's competition and I realized that there was a category that fitted perfect for my design. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Arnau Bosch Verges : That sometimes you stumble upon the right idea for the right client working with the right people, and everything becomes easy and simple. .

Arnau Bosch Verges-Alicia Rius Photography Business Card Images:

VIA: http://www.design-interviews.com/design.php?ID=26642

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